Vacuums and adding value to your services
Posted in business, writing on September 16th, 2009 by scott – 1 Comment
Recently, my vacuum cleaner (which was of a certain age) gave up the ghost. Probably due to all the dust from the various renovations that my wife and I are currently doing to our house. I quickly replaced it with a new Dyson bagless model. And it’s the best vacuum cleaner I’ve ever owned. It’s compact, powerful, and has a really great design. The house hasn’t been cleaner.
My wife, while generally satisfied with the device made an interesting comment: I can’t believe they don’t include attachments with the vacuum. I thought about that for a second, and while I agreed with her (a vacuum that price should have some basic attachments), I realized that this is a deliberate ploy. The attachments are an additional revenue stream. One of those value-added products and services that we keep hearing about.
Dyson’s strategy in this area can definitely be applied to a freelance writing business.

