Pricing your corporate writing services 
Money. It makes the world go ’round. It keeps you comfortable. It doesn’t buy happiness, but it sure can rent a little. All of that stuff. So why do many writers (myself included) feel awkward about pricing their services, especially to corporate clients? Don’t look for the answer here; I’m still trying to figure it out myself.
Paul Lima, though, brings some much needed sanity to this whole affair. He’s written a great blog post on how to price corporate writing, editing, and training services. He puts it very bluntly:
I don’t give a hoot what the client expects to pay. I give a hoot about what I expect to earn. And the only way I can earn what I expect to earn is by knowing my hourly rate.
Lima has a simple formula for calculating his rate for a project: estimate how long a job will take and multiply that by his hourly rate.
And what if the prospective client doesn’t want to pay that much? Lima writes:
If I think a job is going to take 20 hours to complete and based on that I issue a quote for $2,500 and the client is only willing to pay $500, then I am better off spending time looking for better paying gigs.
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