Advice for writing better headlines 
Whether it’s an article, a blog post, or marketing copy, a strong headline helps grab the reader. Writing a good headline is tough. Doing that consistently is a lot tougher. As you can probably tell, I still haven’t mastered that skill.
This blog post from 37 Signals offers some excellent advice on how to write better headlines. The post looks at some examples, ranging from a (now defunct) airline and a Web hosting provider, as well as from a handful of articles and blog posts. You’ll definitely come away with something after reading this post.
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