Words on a page

Zombie copy. That's what this article at A List Apart calls writing that is:

slack and drooling, clauses empty of everything but a terrible hunger for human brains

Yep, we've all seen that before. A few of us have even written zombie copy. But the article teaches you what to do and what to avoid when writing copy for the Web. And the best part is that you can apply these rules to non-Web writing as well.